CelebrityWorld

                    “Most Likeable” and “Most Trusted” Celebrity                

A celebrity’s popularity does not guarentee likeability, according to a New York based market research company, and in many cases, it doesn’t translate into success for a celebrity’s film or music project. But several stars have bridged the gap between being popular and likeable by the general public.

Will Smith topped the list of the most likeable celebrities in a survey of more than 4,500 online respondents, followed by Denzel Washington, Matt Damon, Halle Beyy, and George Clooney. While stars such as Britney Spears, Brad Pitt, and Angelina Jolie are considered more recognizable, neither of them made the top five in likeability. The study, conducted by NDP Group, Inc., found that Smith is either “strongly” or “somewhat” liked by more that 83 percent of respondents.

The survey also which celebrities were most “trusted”, and interior designer Nate Berkus, best known from Oprah Winfrey’s show,  and Will Smith topped that chart. Chef Mario Batali, golfer Tiger Woods and chef Paula Deen also made the list.

Trust and likeability are important factors to marketers says Marshall Cohen, an analyst with the NDP Group. “It’s not about fashion and it’s not about beauty that’s necessarily connecting the celebrity and the product anymore,” he said.”It’s really more about getting exposure for reasons that go beyond just the glamour shots.”

There is a new generation of young celebs who could learn from their example.

                                    Tiger Woods 

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